Lucy’s manual

The guide

Everything Lucy can do, in the words you’d text her. Ask, or browse.

Ask Lucy anything about how she works

The words I know

Posting

YESpublishes the preview. APPROVE and POST do the same. A looser "ok" or "sure" posts only as your first reply to a preview; after any other back-and-forth, Lucy checks with you first.

SCRAPbins the preview. DELETE does the same.

ONEturns two to four photos into a single combined image. COMBINE, MERGE, COLLAGE and GRID do the same.

SWIPEmakes those photos a swipeable post instead. CAROUSEL, SEPARATE and ALBUM do the same.

RETRYtries again when a post went out on one network and failed on the other.

SCHEDULEDlists your scheduled posts, numbered. To schedule one, just say when ("post it Friday at 9 am") while its preview is waiting.

UNSCHEDULE and a numbertakes that scheduled post back, so it will not go up.

Your account

STATUSyour plan, how many posts you have left, and what is connected.

WHOeveryone who can text Lucy about your business.

REFERyour referral link to send another business. REFERRAL does the same.

REFERRALShow many businesses you have sent and what they take off your bill.

CONNECTlinks your Facebook Page and Instagram. Owner only.

DISCONNECTunlinks them. Add INSTAGRAM, FACEBOOK or ALL to pick. UNLINK does the same. Owner only.

BILLINGopens your billing page to update your card, see invoices or cancel. Owner only.

INVOICEa link to all your invoices as PDFs. RECEIPT does the same.

CANCEL PLANends your plan when the period you've paid for ends; Lucy asks for a short code first. KEEP PLAN undoes it before then. Owner only.

PAYOUTsets up, or changes, the bank account your referral cash is paid to, on Stripe's own page. Owner only.

MOREasks for extra posts this month. EXTRA does the same.

PAUSEstops Lucy posting for a while. HOLD does the same. RESUME (or UNPAUSE) starts her again.

QUIETturns Lucy's reminders off. MUTE does the same. NOTICES (or UNMUTE) turns them back on.

ADDinvites a colleague. REMOVE and their number takes one off.

CHANGEmoves the account to a new phone.

EXPORTasks for a copy of everything Lucy holds about you.

DELETE ACCOUNTerases it all after 30 days. KEEP (or RESTORE) calls that off. Owner only.

Always available

HELPwhat Lucy is, and how to reach us.

STOPunsubscribes you from texts entirely. START brings you back.

Questions

How the job works

Most asked this week

Can I schedule a post for a particular day or time?
Can I use Lucy before I connect Facebook or Instagram?
Do you reply to comments, handle DMs or send me analytics?
What is Lucy, exactly?
What does Lucy cost?

Getting started

How do I start?

Text a photo of your business to 1-888-416-5829. Lucy writes a sample post. Your free month — 60 posts, up to 6 accounts, no card — starts the day you connect your accounts.

There is nothing to install and nothing to log in to. Text Lucy a photo or a video — a dish, a delivery, a happy customer — and she writes a sample post so you can see what she would say. Your free month — 60 posts, up to 6 accounts, no card needed — starts the day you connect your first account, so setting up costs you none of it. Connect within 14 days of saying yes; after that the offer lapses.

Then she asks three things: your website, which she reads and plays back so you can correct anything; whether you want the occasional reminder text; and what language your posts should be in. A link to connect your pages, and you're posting. Near the end of the month she reminds you to subscribe (if you said yes to reminders); if you don't, posting pauses, Lucy disconnects your accounts to keep them safe, and your details are kept for 30 days in case you subscribe (one tap reconnects the accounts). You always text first: Lucy never messages a number that has not messaged her. Lucy is built for businesses and organizations: she posts to a Facebook Page and an Instagram business or creator account, not to personal profiles.

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What is Lucy, exactly?

I run your Instagram and Facebook by WhatsApp or text. Send me a photo, I write the caption and send a preview, you reply YES and it's live. No app, no dashboard. Your first month is free, with no card; then $29 a month.

Lucy is a social media manager that lives in your Messages app or in WhatsApp. You text a photo of whatever is happening at your business, she writes captions in your voice for Instagram and Facebook, and texts you a preview. Reply YES and it publishes to both; tell her what to change and she reworks it, up to three times. Send up to ten photos in one message for a carousel, or two to four for her to combine into a single image. There is no app, no dashboard and nothing to log in to. Your first month is free -- 60 posts, up to 6 accounts, no card; after that it is $29 a month for the same, billed monthly, and two businesses you refer make it free. Send video clips and she cuts them into a Reel. No Stories yet. She works by text message or on WhatsApp, at the same number. Text 1-888-416-5829 to start.

Lucy is software, and the captions are written by an AI model -- she will never pretend otherwise if you ask. A person in Vancouver built her, runs her and reads what goes wrong. Nothing reaches your page without a human saying yes, and that human is you.

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Will Lucy work for my kind of business? What about a liquor store?

Almost certainly yes. If someone can photograph what you make, sell or fix, I can post it. A liquor store is fine — Instagram and Facebook may age-restrict the page, which is their setting, not mine. I don't take political campaigns, or anything a platform would pull down.

The test is simple: if someone can photograph what you make, sell or fix, I can write the post. Florists, barbers, bodyshops, cafés, landscapers, nail salons, bakeries, dog groomers, tattoo studios, butchers, bike shops, cleaners, movers, opticians, convenience stores and corner shops — the list is long because the job is the same one every time.

Retail alcohol is fine. A liquor store, a bottle shop, a winery, a brewery: I write about what is on your shelves the same way I would write about anything else. Instagram and Facebook have their own rules about alcohol and may age-restrict who sees the page, which is a setting on your account rather than anything I control, and I never run paid ads — every post I make is an ordinary post on your own page.

Cannabis, vaping, tobacco, firearms and prescription medicine are the exception, and it is the platforms' rule rather than mine: Facebook and Instagram do not allow businesses to promote them, so signing you up would mean writing posts that get taken down. Text me before you subscribe and I will tell you straight.

What I turn down: political parties, candidates and campaign groups, and anything a platform would remove anyway. Our Terms say I may decline content that breaks a platform's rules, infringes someone's rights, is unlawful, or is harmful or deceptive — and if I decline something I tell you why by text rather than quietly dropping it.

I am also built for owner-run businesses, not for publicly traded companies. A public company's posts can be market-moving and normally go through its own disclosure review; I write a caption and text it to one person for a yes. If that is you, I am the wrong tool and I would rather say so now.

If you are not sure whether your trade fits, text me a photo of your work. The sample post is free and it answers the question better than I can.

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Why is Lucy slow? How long does a post take?

A preview takes about a minute, and the post is live the moment you reply YES, any day or hour, weekends included. If a reply takes longer than a few minutes, text me the photo again — and if it keeps happening, email hello@lucy.media so it gets looked at.

Sending a photo and getting a preview back takes about a minute — the caption is written from your photo, your business profile and your website, in both Instagram and Facebook versions. Replying YES publishes right away. A question takes a few seconds. If you have waited more than five minutes, something went wrong on the way: send the photo again, or reply RETRY if a post said it failed. If Lucy is slow more than once, tell hello@lucy.media what time it happened so it can be looked into. Late on Wednesday nights there is a short maintenance window when replies can be delayed. Otherwise Lucy works every day at every hour, nights, weekends and holidays included.

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What languages does Lucy speak? What language are my posts in?

I text in six: English, French, Spanish, Chinese (Simplified or Traditional) and Vietnamese. Write to me in yours, or text its name to switch. Your posts are a separate choice — any of the six, or several at once, in the order you want them written.

Two different choices, and they do not have to match.

The language I TEXT you in: English, French, Spanish, Simplified Chinese, Traditional Chinese or Vietnamese. I pick it up from your first text, and you can change it any time by texting the language's name — ENGLISH, FRANÇAIS, ESPAÑOL, 中文, 繁體中文, TIẾNG VIỆT (in any language, typos are fine) — or just by writing to me in it.

The language your POSTS are written in: any of the six, or several together. I ask you at the end of setup, and the order you give me is the order the captions come out in — "English then Spanish" puts the English caption first and the Spanish one under it, and "Spanish then English" is the other way round. Every caption says the same things; none of them is labelled; the hashtags cover all of them. Two is what most businesses pick. You can change it whenever you like — text me something like "post in Vietnamese then English" — and only the account owner can change it.

Say ENGLISH on its own if you want one language and that is that. If you never answer, your posts stay in the language you are texting me in.

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How do I reach a human? Is there an email?

Email hello@lucy.media — Lucy's team reads it. Or just text me: I answer from this guide, and point you to it when I don't know.

Lucy's team reads hello@lucy.media. Use it for anything you'd rather put in an email: billing questions, a problem with a post, or something that doesn't fit in a text. You can also just text Lucy — she answers from this guide, and when she doesn't know, she says so and points you here.

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What words can I text Lucy?

You never need these — plain English works. But the short ways are: YES to approve, SCRAP to bin a draft, RETRY if a post failed, STATUS, CONNECT, BILLING, PAUSE, QUIET, HELP, STOP. The full list with what each one does is at lucy.media/guide#keywords

You never have to memorise any of these. Plain English works, and Lucy asks when she is unsure. But if you like knowing the short way, here is every word she understands.

Posting

YES — publishes the preview. APPROVE and POST do the same. A looser "ok" or "sure" posts only as your first reply to a preview; after any other back-and-forth, Lucy checks with you first.
SCRAP — bins the preview. DELETE does the same.
ONE — turns two to four photos into a single combined image. COMBINE, MERGE, COLLAGE and GRID do the same.
SWIPE — makes those photos a swipeable post instead. CAROUSEL, SEPARATE and ALBUM do the same.
RETRY — tries again when a post went out on one network and failed on the other.
SCHEDULED — lists your scheduled posts, numbered. To schedule one, just say when ("post it Friday at 9 am") while its preview is waiting.
UNSCHEDULE and a number — takes that scheduled post back, so it will not go up.

In your own words, while a preview waits: "send me the captions separately" (each caption as its own text, to copy), "make it a Reel" (a photo becomes a short video), "put Fresh today on the photo", "make this one English and Chinese", "post it Friday at 9 am".

Your account

STATUS — your plan, how many posts you have left, and what is connected.
WHO — everyone who can text Lucy about your business.
REFER — your referral link to send another business. REFERRAL does the same.
REFERRALS — how many businesses you have sent and what they take off your bill.
CONNECT — links your Facebook Page and Instagram. Owner only.
DISCONNECT — unlinks them. Add INSTAGRAM, FACEBOOK or ALL to pick. UNLINK does the same. Owner only.
BILLING — opens your billing page to update your card, see invoices or cancel. Owner only.
INVOICE — a link to all your invoices as PDFs. RECEIPT does the same.
CANCEL PLAN — ends your plan when the period you've paid for ends; Lucy asks for a short code first. KEEP PLAN undoes it before then. Owner only.
PAYOUT — sets up, or changes, the bank account your referral cash is paid to, on Stripe's own page. Owner only.
MORE — asks for extra posts this month. EXTRA does the same.
PAUSE — stops Lucy posting for a while. HOLD does the same. RESUME (or UNPAUSE) starts her again.
QUIET — turns Lucy's reminders off. MUTE does the same. NOTICES (or UNMUTE) turns them back on.
ADD — invites a colleague. REMOVE and their number takes one off.
CHANGE — moves the account to a new phone.
EXPORT — asks for a copy of everything Lucy holds about you.
DELETE ACCOUNT — erases it all after 30 days. KEEP (or RESTORE) calls that off. Owner only.

Always available

HELP — what Lucy is, and how to reach us.
STOP — unsubscribes you from texts entirely. START brings you back.

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What are the steps, from my first text to getting paid for referrals?

1. Text a photo. 2. Send your website. 3. Connect Instagram + Facebook. 4. Text photos, reply YES. 5. Before your free month ends, text BILLING to add a card. 6. Text REFER for your link. 7. When you have referral cash, text PAYOUT. Take them at your own pace.

Everything happens by text, in this order. Take it at your own pace — nothing here has a deadline except the end of your free month.

Say hello. Text Lucy a photo of your business and she writes a sample post, so you can see what she would say. Reply YES to start your free month.
Tell her about your business. Send your website address. Lucy reads it and texts back what she understood, and you correct anything she got wrong. No website? Reply SKIP and answer three quick questions instead.
Choose your reminders. Lucy asks whether she may text you when something needs your attention. Yes or no, you keep the full service.
Connect your accounts. Tap the link Lucy sends and log in to Facebook. Your free month — 60 posts, up to 6 accounts — starts the day you connect.
Post. Text a photo with a note if there is something to mention. Reply YES to the preview, or tell Lucy what to change.
Add a card before your free month ends. Text BILLING and Lucy sends the plans page. No card means no charge: posting just pauses when the month ends.
Refer other businesses. Text REFER for your link. Each business that joins on it and stays earns you 50% of what it pays: off your bill first, then as referral cash. Lucy tells you when one of them becomes a paying customer.
Set up your deposit account. When you have referral cash, Lucy lets you know. Text PAYOUT and she sends a secure Stripe link where you add your bank account. After that, payouts are automatic.

Any time: text ADD to let a colleague send photos too, STATUS to see where you stand, or just text a question if you are stuck.

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Can a school, daycare, club or non-profit use Lucy? What about photos of children?

Yes. I learn what kind of organization you are when we set up, so a school's sports day or a food bank's food drive is written for your community, never as something for sale. For anyone who works with children, I never name a child or single one out, even if your note does.

During setup Lucy reads your website (or asks what kind of organization you are) and reads it back for you to confirm. From then on every caption and Reel is written for what you are:

Schools, daycares, camps, youth teams, parent councils: Lucy never names a child, even when your note gives a name, and never picks one out by what they wear or where they stand ("the girl in the red shirt"). A name inside someone else's is left out too: "thanks to Liam's mom" becomes "thanks to one of our parents". She writes about the group and the event: our students, our runners, the kindergarten class. Adults are named only when your note names them.
Non-profits, charities, churches, food banks, clubs: Lucy writes as you, talking to your members, families, volunteers and supporters about the event or the cause. She does not sell. She invites people to come, join, volunteer or donate only when your note asks, and never states an amount raised, where the money goes or a tax receipt unless your note says so.

Bake sales, sports days, concerts, fundraisers, open houses and volunteer days all work like any other post: send the photos or clips, add a note with the day, time and place, check the preview, reply YES.

Permission for photos of children is the school's. Schools collect it from parents, usually at the start of the year, for photos on the website, in newsletters and on social media. Send Lucy only photos of children whose families have agreed, and leave out anyone whose family has said no. Lucy does not check consent and cannot tell who is in a photo.

If a family changes its mind, delete the post on Instagram and Facebook, and email hello@lucy.media to have Lucy's copy of the photo removed.

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Can I use WhatsApp instead of texting? Which is better?

Yes, same number: +1 888-416-5829 on WhatsApp. Both work. WhatsApp adds tap buttons, a menu of changes, voice notes, video previews and sharper photos, and it works over Wi-Fi. Texting works on any phone with no app. If you have WhatsApp, use it.

Lucy is on WhatsApp at the same number as her texts, +1 888-416-5829. Message her there the way you would text her. Your account is the same either way.

What WhatsApp adds:

Tap buttons on every preview (Post it, Change it, Scrap) and a menu of the usual changes, so there is nothing to remember.
Voice notes: just tell Lucy what you want.
Video: she shows you the finished Reel before it posts.
Sharper photos, because WhatsApp compresses them less than text messages do.
It works over Wi-Fi and abroad, where a text may not get through.
If a preview sits unanswered for a few hours, Lucy sends one gentle reminder, never more, and none at all if you said no to reminders or texted QUIET.
On a Reel, Change it includes Music & sound: a different track, a style, music only, your own sound with no music, louder or quieter.

What texting has going for it: it works on every phone, with no app at all, and everything except buttons, voice notes and video previews works the same.

WhatsApp lets a business message you freely only within 24 hours of your last message. After that, notices from Lucy (a post that went live later, a reminder to reconnect your pages, billing) come as a short WhatsApp message Meta has approved in advance, or by text if you have texted Lucy before. If you have only ever used WhatsApp, she never texts you. Lucy never starts a conversation you did not begin. Messages on WhatsApp pass through Meta, which runs WhatsApp.

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Which other businesses does Lucy write for? Can I see their captions for ideas?

Lucy keeps every business's posts private, so I can't show you anyone else's captions. For ideas, send me a couple of photos and see what I write from your own website and voice — and tell me what to change.

Lucy writes for many businesses, and each one's captions belong to that business alone — she never shows one client's posts, photos or profile to another, in either direction, and she does not name her clients. The best way to see what she can do for you is to try it: text a photo, read the preview, and reply with what you would say differently. Lucy learns your voice from your website and from the changes you ask for, so the captions get closer to you with every post. For inspiration outside Lucy, look at what your own customers already follow.

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Can I ask Lucy questions?

Yes — ask by text and I'll answer from this guide. For your own account (posts left, billing date, plan) text me too; this web page can't see who you are.

Anything on this page, Lucy can answer by text or in the box at the top of it. Questions about your own account — how many posts are left this month, when the next bill is, which pages are connected, whether reminders are on — are answered by text only, because this page does not know who is asking. If something is not covered, Lucy says so and points you to this guide rather than guessing.

Posting

How do I post a photo?

Text me the photo, with a note if there's something to mention (a price, a time, a name). I'll text back a preview in about a minute — reply YES to post it.

Send the photo as a normal text message. Add a note in the same message if there is a fact worth including — Lucy uses it for details like prices, hours or product names, and writes everything else from the photo and your business profile. About a minute later you get a preview with the Instagram and Facebook captions. Reply YES and it goes live right away.

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How do I approve a post, or change it?

Reply YES to post it as is. To change it, just say what you want ("shorter", "mention the patio"), up to three rounds. SCRAP tosses it. On WhatsApp, tap Post it, Change it or Scrap instead. Want it up later? Say when ("post it Friday at 9 am"). Want to post it yourself? Ask me to send the captions separately.

The preview is yours to approve, edit or drop. YES posts it. To change it, say what you want in plain words and Lucy rewrites the captions and sends a fresh preview; a question about the post gets an answer, and the preview keeps waiting. You get three rounds of caption changes per post; after that it is YES or SCRAP. SCRAP throws the draft away and you can send a new photo whenever you like.

On WhatsApp the preview ends with "Post it, change it, schedule it, or scrap it?" and three buttons: Post it, Change it and Scrap. To schedule it, just say when it should go up ("tomorrow at 10 am") and Lucy checks the time with you. Change it opens a list of the usual changes, one tap each: shorter, more detail, more fun, more professional, more emoji or none, new hashtags, text on the photo, languages, or something else in your own words. You can always just type, or send a voice note, instead.

On WhatsApp, and by text until your accounts are connected, the preview comes in separate messages: a short header, the Instagram caption with its hashtags, then the Facebook caption, each with nothing around it, so a long-press copies exactly what would be posted. Once you are connected, a texted preview comes as one message; ask Lucy to send the captions separately ("send me the captions to copy") and they come as a text each. Nothing is posted, and the preview keeps waiting: reply YES if you change your mind, or SCRAP once you have shared it yourself.

To change the languages of this one post, say so ("English only", "no French", "make this one English and Chinese"). Add "from now on" to make it your setting for every post.

If Lucy has just asked you a question ("do you mean the words on the video itself?"), a bare "yes" answers her question, not the post: she checks once more ("do you want me to post it as it is?") before anything goes out. And a Post it button on an older, scrapped preview does nothing; only the latest preview's buttons count.

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Where does Lucy post?

Instagram and Facebook — both, from the one photo you send. Every post goes to all your connected accounts; I can't pick just one for a single post yet. Nothing else yet.

Every approved post goes to your Instagram business account and your Facebook page, with captions written for each. Other networks are not available yet; when one is, it will be on this page before Lucy offers it.

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Can I schedule a post for a particular day or time?

Yes. When the preview comes back, tell me when ("post it Friday at 9 am") and I'll check the time with you. Text SCHEDULED to see what's scheduled, and UNSCHEDULE with its number to take one back.

Send the photo as usual. When the preview comes back, instead of YES, say when it should go up, in your own words: "post it Friday at 9 am", "tomorrow evening", "Saturday at noon". Lucy reads the time and asks "Schedule this post for Friday 14 November at 9 am? Reply YES or NO." Your YES queues it, and you can send the next photo straight away. Scheduled posts go up between 9 in the morning and 9 at night, your time, from 10 minutes to 4 weeks ahead, within a few minutes of the time you chose, and Lucy texts you the links when they are live. Text SCHEDULED to see your scheduled posts, numbered. To take one back, text UNSCHEDULE and its number, for example UNSCHEDULE 1; it will not go up. To change a time, take it back and send the photo again. Scheduling needs your Instagram or Facebook connected, and a scheduled post counts toward your monthly posts when it goes live.

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Can Lucy combine several photos into one image?

Yes — send 2 to 4 photos in one message and I'll ask ONE or SWIPE. Reply ONE and I combine them into a single image; or just say "combine" in your note.

Send two, three or four photos in one message. If your note says "combine" (or collage, grid, one image) Lucy combines them straight away; otherwise she asks whether you want ONE combined image or a SWIPE-through carousel. Two photos go side by side, three make one tall and two stacked, four make a grid — thin white gutters, square, ready for Instagram and Facebook. Five or more photos always become a carousel.

On WhatsApp the combined image comes back with the preview, so you see exactly what will post before you reply YES. By text you get the captions only.

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Can I post several photos at once?

Yes — send up to 10 photos in one message and I'll make a single carousel post with one caption. With 2 to 4, I'll ask whether you'd rather have them combined into one image.

Attach several photos to one text (up to 10) and Lucy makes one carousel post from them, with a single caption covering the set. Send them in the same message, not one after another — separate messages become separate posts. With two to four photos she asks ONE or SWIPE first, so you can have them combined into a single image instead.

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Can I send Lucy a video? Can she make a Reel?

Yes. Send 1 to 10 clips (3 seconds to 3 minutes each) and I cut them into one short Reel, usually under 30 seconds: strongest moment first, each shot cropped to the action, a short headline on screen, captions written. A photo can become a Reel too: say "make it a Reel". You approve it first.

Send a single clip or up to ten, one after another. Lucy waits a moment so clips sent together become one post. Each clip can be 3 seconds to 3 minutes long.

No video? A photo can be a Reel too. When the photo's preview comes back, say "make it a Reel": one photo becomes an 8-second Reel with a slow zoom, several photos become a short slideshow, and Lucy adds the opening line and music as she does for clips. You get a new preview to approve.

How Lucy edits it:

She looks at stills from every clip and picks the moments to use, opening on the strongest one (movement, a face, or your product in frame), for a Reel usually 12 to 30 seconds long. A single clip of 30 seconds or less is kept whole.
A Reel is tall, so she crops each shot around what matters in it: the product, the hands at work, the face. She never blurs the picture or adds bars.
She puts a short headline on screen for the first few seconds, placed where Instagram and Facebook do not cover it in the feed. The words come only from your note, your business details and what the clips show.
Your own sound stays in, with music under it: she picks a track to suit the clips and your business (calm for a café, bright for a shop, energetic for a sale), kept well under anyone speaking.
She writes the captions the same way as for a photo.

On WhatsApp the preview includes the finished video, so you see exactly what will post. By text you get the captions only, because text messages cannot carry the edited video reliably. Reply YES and it goes to Instagram as a Reel and to Facebook as a video. Want different words on screen? Say so ("change the text to Open till 9"), or "remove the text". Stories and live video are not available.

Photos and videos sent together: the post is made from the photos, and Lucy tells you the videos need a post of their own (send them together, without photos, for a Reel). A video works as your very first message too: the free sample is written from it. Anything that isn't a photo or a video (a PDF, a contact card) gets a plain "photos and videos only" reply. For music and sound, see the music entry.

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Does Lucy add music to my Reel?

Yes. Every Reel I edit gets a track that suits it, under your own sound. Just tell me what you want: another style ("jazz", "hip hop", "something calmer"), music only, no music, louder, quieter, or your own sound up at a moment ("let me hear the laughter at 0:07").

Every Reel Lucy edits gets a music track chosen to fit what the clips show and your business: calm and warm for a café or a spa, bright for a bakery or a shop, energetic for a gym or a sale. Your own sound stays in: when someone is talking the music sits well under them; over room or street sound it is a little louder; over a silent clip it carries the video.

Before you reply YES, ask for anything, in your own words:

A different track, or a style: jazz, hip hop, piano, lo-fi, chill, café, bossa nova, acoustic, romantic, ambient, inspiring, uplifting, happy, upbeat, funk, dance, kids, Christmas. Or describe it ("calm piano", "something fun").
Music only (your clip's own sound off), music with your own sound, or no music at all (just your own sound).
The music louder or quieter.
Your own sound brought up at certain moments, with the music down: give the time, like "let me hear the laughter at 0:07" or "keep my voice from 5 to 9 seconds". The times are in the Reel as it plays in your preview. If you don't give a time, Lucy asks for one.
Something for every Reel: "from now on, no music", "always jazz", "music only from now on". Say "music as usual" to go back.

On WhatsApp, the Reel's options menu has Music & sound with these choices, and each new cut comes back for you to watch. By text you get the captions only, but the sound is changed the same way.

The tracks are royalty-free music cleared for business use (from Pixabay's library, checked so they do not trigger copyright claims on Instagram or Facebook), so your Reel will not be muted. Music goes on Reels Lucy edits, not on photo posts, and Lucy cannot pick out sounds like laughter by herself: tell her when.

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Do you keep or reuse the photos I send? Can I send photos ahead of time?

I keep the photos you send as your own library while you're a client — never shared, never used for anyone else, deleted on request. I don't repost one unless you send it again or ask. To have a post go up later, say when as its preview comes back ("post it Friday at 9 am").

Every photo you text Lucy stays in your business's private library for as long as you are a client; they are never shown to another business, used to advertise anything, or used to train AI models, and you can ask for any of them to be deleted at any time. Today the library is simply your history: Lucy will not repost or recycle a photo on her own, and each post is made from the photo you send with it. There is no way yet to send ten photos to keep for later. To have a post ready ahead of a holiday, send the photo, and when its preview comes back say when it should go up ("post it Saturday at 10 am"): Lucy checks the time with you and puts it up then, up to 4 weeks ahead. Several photos in one message become one carousel post. Everything Lucy keeps is deleted within 30 days of cancelling.

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Can Lucy do a before-and-after post?

Yes — send both in one message with a note like "before and after". Reply ONE for a side-by-side image, or SWIPE for a two-photo carousel.

Send the before photo and the after photo in the same message, before first, with a note like "before and after — new patio". Lucy asks ONE or SWIPE: ONE puts them side by side in a single image, SWIPE posts them as a carousel. Either way she writes one caption for the pair.

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Can Lucy add effects, filters or animation to a photo?

No filters: I post your photo as it is. I can add a short headline on it, combine 2 to 4 photos into one image, post up to 10 as a carousel, cut your clips into a Reel, or turn a photo into a short Reel with a slow zoom.

Lucy does not retouch your photo. No filters, no borders. The things she will do to an image are putting a short headline on it (when you ask), combining two to four photos into a single square, and posting up to ten as a carousel. Send video clips and she cuts them into a Reel. Say "make it a Reel" when a photo's preview comes back and she turns it into an 8-second Reel with a slow zoom (several photos become a short slideshow), with an opening line and music. If you have already edited a photo somewhere else, send it and she posts it as it is.

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Can Lucy put text on a photo?

Yes, a short headline in a bold box that reads at a glance, in your own brand colour when your website has one. Give me the words ("put Fresh today on it") or say "add text" and I'll suggest some. On WhatsApp you see the photo before it posts; "remove the text" puts it back as it was.

Lucy can put one short headline, and a second line under it if you like, on the first photo of a post. It's a bold coloured box with white letters, and a light box underneath. The box takes your own brand colour from your website when white letters read clearly on it; otherwise it's Lucy's rust. She places it where it stays readable in the Instagram and Facebook feeds. Reels get the same look.

Your words: "put Fresh today on the photo", or "Fresh today | Open till 9" for two lines.
Her words: say "add text to the photo" (on WhatsApp, tap Change it, then Text on the photo) and she suggests a line, built only from your caption and what the photo shows. She never adds a price, a deadline, a promise or a claim (eco-friendly, all natural, handmade…) you did not make.
Not right? Say what to change, or "remove the text" to go back to your original photo.

On WhatsApp the changed photo comes back with the preview so you can check it before you reply YES. By text the photo can't come back, so you get the captions only; if you want to see the words on the photo before it posts, use WhatsApp. Words about products Lucy won't post for (cannabis, vaping, tobacco, weapons, prescription drugs) are refused on photos just as in captions. Lucy does not make posters, flyers or logos, and adds nothing else to the image. If you already have a poster or a graphic, send it as a photo and she posts it as it is.

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A post went up on one network but not the other. What now?

The receipt tells you which one didn't go through. Reply RETRY and I'll try that one again — I never repost the one that's already live.

Occasionally one network accepts a post and the other does not. The receipt says so plainly. Reply RETRY and Lucy retries only the network that failed; the one that is already live is left alone. If it still fails, Lucy says so — reply RETRY again later, or send the photo as a new post.

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Can I send Lucy a voice note?

Yes, on WhatsApp. Send a voice note instead of typing ("mention it's our Halloween special") and I'll read it exactly as if you had texted it, in any of my six languages. My reply comes a few seconds after.

Send a voice note on WhatsApp and Lucy turns it into words and handles it exactly as if you had typed them: a note for your next photo, a change to a waiting preview, a sound or music request for a Reel, or a question. She understands English, French, Spanish, Chinese and Vietnamese. She listens after your message has arrived, so her reply comes a few seconds later, even for a long note.

By text, a voice message only reaches Lucy if your phone sends it as a picture-message attachment, and many don't. WhatsApp is the reliable way.

The recording is turned into text by a speech service (OpenAI) and deleted from the messaging service once it has been read, whether or not it could be understood; the words are kept like any other message. If a voice note is unclear or silent, Lucy asks you to send it again or type it.

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How do I delete or fix a post that's already gone out?

Lucy can't remove a post once it's live — you do it in the apps, and it takes a few taps. On Instagram open the post, tap the three dots, Delete. On Facebook open the post on your Page, three dots, Delete post.

Once a post is published it belongs to your Facebook Page and your Instagram account, not to Lucy, and she does not take posts back — a published post is yours to edit or delete from the app itself. Instagram in particular does not allow any app to delete or edit a post after it goes out — that is Instagram's rule, not a gap in Lucy. So removing one is something you do yourself, and it is quick. On Instagram: open the post, tap the three dots at the top right, tap Delete. On Facebook: open the post on your Page, tap the three dots at the top right, tap Delete post. If it is a small wording fix rather than a bad post, Facebook lets you tap Edit post and change the words; Instagram does not allow that either, so there the only options are leave it or delete it and post again. The place to catch problems is the preview: Lucy shows you every caption before anything is published, and nothing goes out until you reply YES. If a caption is not right, reply with what to change instead of approving it — that is far easier than fixing it afterwards.

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Messages from Lucy

How do I stop, or come back?

Reply STOP to stop all texts from me. Reply START any time to pick up where we left off. HELP gets you help.

STOP ends all messages from Lucy to that phone. CANCEL, END and QUIT do the same — the carrier treats them like STOP. To end your plan but keep texting, reply CANCEL PLAN: the plan ends at the close of the period you have paid for. From a colleague's phone STOP removes just their number. From the owner's phone it pauses the whole account, and because Lucy works only by text, a paid plan then ends at the close of the period you have paid for. Reply START before then and nothing changes. Reply HELP for the essentials.

Posts already published stay published. They live on your own Instagram and Facebook pages, they are yours, and ending a plan or deleting your Lucy account does not touch them — if you ever want one gone, you can delete it yourself on the platform.

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What messages does Lucy send, and what are reminders?

Everything I send is a reply to you: previews, receipts and answers. The one exception is a reminder when something needs attention, like a connection about to expire — and I ask at setup whether you want those.

Lucy replies to what you send: a preview to approve, a receipt once a post is live, and answers to questions like this one. Separately, during setup she asks whether you want service reminders — for example when a Facebook connection is about to expire. No is a complete answer and you lose nothing. Reply QUIET at any time to turn reminders off, or NOTICES to turn them back on; the rest of the service is unaffected either way. Lucy never sends marketing, and she will not nag you to post: there are no "you haven't posted this week" texts and no prompts about holidays or trends. A quiet phone means you haven't sent anything, which is exactly how this is meant to work.

Billing

What does Lucy cost?

One plan: $29 a month for 60 posts across up to 6 accounts. Your first month is free, with no card. Two businesses you refer make it free.

There is one plan, billed monthly: $29 a month for 60 posts, across up to six connected accounts. Your first month is free with no card, so you decide before paying; after that fees are not refundable, and cancelling stops renewal at the end of the month you have paid for. Prices are before tax; applicable taxes are added at checkout. You pay in advance through Stripe, which shows the amount and the currency before you pay, and Lucy never sees your card. Your quota resets on your monthly anniversary and unused posts do not roll over. Lucy never bills extra automatically: if you reach your quota she tells you, and your posts come back at the next cycle.

Every business you refer takes 50% of what it pays off your bill, so two of them make your Lucy free, tax included — see "Do you pay me for sending other businesses to Lucy?".

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What happens when I run out of posts for the month?

I'll tell you when you're close and when you're out, and say how long until they top back up — 60 a month is the plan, so they come back on your billing date. On the free month, reply MORE for the link to subscribe, which starts a fresh count that day.

Lucy warns you as you approach your monthly quota and tells you when it is used up — she never quietly bills you for more. When you are out she also tells you the date your posts come back and how many days that is, so you can decide whether to wait.

There is one plan, so there is nothing to upgrade to — reply MORE and Lucy tells you the date your posts come back.

On the free month there is no subscription yet, so reply MORE and Lucy sends the link to subscribe; subscribing starts your paid month that day with a full count.

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Do I earn from the businesses my referrals send?

No — you earn only from the businesses you sent yourself, never from the ones they go on to send. One level, always. There's no cap on how many businesses you send.

You earn 50% of what each business you referred yourself actually pays, for as long as it stays. If one of them refers someone else, that business earns for them, not for you: one level, always. There is no cap on how many businesses you can send, and no fee to take part.

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My friend signed up — why isn't my discount showing yet?

A referral counts once their free month is over and their first payment has cleared for thirty days, so the first discount usually appears about two months after they join. It comes off your invoice automatically, and cash beyond your bill goes to your bank once it is 30 days old.

Three things have to be true before a referral earns you anything, and the first one is just time. Their first month is free, so there is nothing to take a share of yet. Then their first real payment has to clear and hold for thirty days, which is there so a payment that bounces or is refunded never turns into a discount that has to be taken back. And you need to be subscribed yourself: on your own free month there is no bill to take it off, so referrals wait until your plan starts.

Once all three are true the discount is applied to your next invoice by itself, before tax. You never type a code. Anything beyond your own bill is cash, paid automatically to your bank through Stripe once it is 30 days old and you are owed $50 (or every three months) — text PAYOUT once to set up where it goes.

Text REFERRALS and I'll tell you exactly where each one stands: how many joined, how many are earning, what that is worth a month, what is ready to be paid, and how many more you need for a free plan.

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How do I update my card or cancel?

Text BILLING and I'll send a secure link that opens once — update your card, see invoices or cancel. Never text me card details.

Text BILLING from the owner's phone. Lucy replies with a private Stripe link where you can change your card, download invoices, or cancel. It opens once, so tap it straight away and ask for another if you need it. Cancelling stops renewal: your plan runs to the end of the month you have paid for, then ends, and nothing is refunded — the free first month is your time to decide. On your free month there is nothing to cancel — no card is on file — and BILLING sends the plans page instead. Lucy never asks for card details by text; please do not send them.

There is no contract and no minimum term: it is month to month, the price is the price, and cancelling is one text. Applicable taxes are added at checkout and shown before you pay, and the payment page lists the cards and wallets it accepts — Lucy never sees your card number.

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How does my referral cash get to my bank?

Text PAYOUT and I'll send a secure Stripe link where you add your bank account — I never see it. Once you're owed $50 or more, it's paid automatically — and at least every three months either way. Each amount waits 30 days after it's earned.

Referral earnings first come off your own bill. Anything beyond it is cash, paid straight to your bank through Stripe — in Canadian dollars in Canada and US dollars in the US. Text PAYOUT once: Lucy replies with a link to Stripe's own page, where you add your bank account and confirm who you are. The link works for 7 days; if a page times out, it opens a fresh one. Lucy never sees your banking details. From then on it's automatic: cash becomes payable 30 days after it's earned and goes out once you're owed $50, or at least every three months. Changed banks? Text PAYOUT again: once you're set up, Lucy sends a link to your own Stripe page, where you can change the bank account. That link works for one hour. Only the account owner can do this.

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Is there a cheaper plan or an annual plan?

No — there's one plan: $29 a month for 60 posts across up to 6 accounts, billed monthly, with no annual option. Your first month is free, and two businesses you refer make it free.

Lucy has one plan, billed monthly: $29 a month for 60 posts across up to six connected accounts. There is no smaller plan and no annual plan, so there is nothing to choose between. Your first month is free with no card, and every business you refer takes 50% of what it pays off your bill — two of them make it free.

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How do I get my invoice or receipt?

Text INVOICE (or RECEIPT) and I'll send a secure link to all your invoices — each one downloads as a PDF with what you paid, any referral discount and the tax.

Text INVOICE or RECEIPT from the owner's phone. Lucy replies with a private Stripe link that lists every invoice; each one downloads as a PDF for your records or your bookkeeper. It opens once, so tap it straight away and ask for another if you need it. Every invoice shows what you paid, the taxes, and Lucy Media's tax registration numbers. If you are buying as a business, tick "I'm purchasing as a business" at checkout and the invoice is made out to your company.

Your monthly invoice also has a referral note: what the businesses you sent to Lucy took off that bill, and how many more would make your Lucy free. When nothing came off, it shows a $0.00 referral credit line so you can see where the discount would go. Referral cash paid beyond your own bill is not on the invoice — it goes to your bank, and PAYOUT sends the link to see it. On your free month there is nothing to invoice yet.

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What happens if my card fails or I stop paying?

Posting goes on hold and nothing else changes — your account, your connected pages and every post already published stay exactly as they are. Text BILLING to update your card and the hold lifts by itself, no waiting on anyone. STATUS tells you if you're on hold.

If a renewal payment doesn't go through, I put posting on hold and text the owner to say so. I don't delete anything, I don't disconnect your Instagram or Facebook, and I don't take down a single post that is already live — those are on your own pages and they are yours whatever happens here.

While a hold is on, photos you send don't become posts. That is the only thing that stops. Questions still work, STATUS still works, and STATUS will tell you plainly that posting is on hold.

To fix it, text BILLING and update your card. The hold lifts automatically the moment the payment clears — nobody has to do anything at this end, and PAUSE or RESUME has no effect on it, which is why STATUS names it separately.

If you would rather stop altogether, that is a different thing and it is always your choice: your plan runs to the end of the period you have paid for and then ends. Either way the posts stay up.

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I run two businesses. Can Lucy do both on one account?

Every post you approve goes to EVERY account connected, so one Lucy account cannot serve two different businesses — they need two accounts on two phone numbers, each with its own voice. Several locations of the same business are different: your plan connects up to six accounts and one post reaches them all.

It depends on whether they are one business or two.

Several locations of the same business are exactly what the plan is for. You connect each location's Instagram and Facebook — up to six accounts in total, so up to three pairs — and every post you approve goes to all of them, written once in your voice.

Two different businesses are a different thing, and one account cannot do it honestly. Everything Lucy knows about you is one business: one name, one website, one voice, learned from that business's own posts. And every photo you approve goes to every account connected, so a photo meant for one of them would land on all of them.

So for two businesses, open two Lucy accounts, one per business, each from its own phone number — your number is what identifies an account, which is why two businesses need two. Each gets its own voice, its own posts and its own plan, and you can put a colleague's phone on either of them with ADD.

A second number does not mean a second phone. Most phones take a second line as an eSIM, and your carrier can usually add one in a few minutes — plenty of businesses already keep a separate line for the shop. It does need to be a mobile line that can send and receive picture messages, since that is how you send photos; a web-only calling number often cannot.

If one of your businesses joins on the other's referral link, it counts like any referral once it is paying.

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Your posts

Do you reply to comments, handle DMs or send me analytics?

No to all three, and I'd rather say so now. I write the post, you approve it, I publish it. Comments, direct messages, following people back and paid ads stay yours — I never act as you in anyone's inbox. Your past posts and their views are right on your pages.

Here is exactly where I stop, so nothing is a surprise later.

I write captions and publish the posts you approve. That's the job, and it's the whole job.

I don't reply to comments and I don't read or answer direct messages. That is on purpose: those conversations are with your customers, in your name, and a wrong word there costs more than a post ever could. You'll see them in the Instagram and Facebook apps as usual.

I don't follow, like or unfollow anyone on your behalf, and I don't run paid ads or boost posts — everything I publish is an ordinary post on your own page. Nothing I do spends money on advertising.

I don't design logos, flyers or websites, and I don't keep a list of your past posts to text back: everything I published is on your Instagram and Facebook pages, newest first.

I don't send you analytics. Instagram and Facebook already count views, likes and reach better than I could, and they show it to you free in their own apps. What I can tell you is what I did: text STATUS for how many posts you have left this month, and WHO for the accounts you're connected to.

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Can I tell you to always (or never) mention something in my posts?

Text me the rule, like "always mention free parking" or "never mention the patio", and I'll text back your standing rules exactly as saved. I also add one myself when you keep asking for the same change, and tell you when I do. Ask "what are my rules?" any time.

Standing rules apply to every post I write for you: a fact to always include, a word to avoid, a hashtag you always want. Text me a new rule, a change or one to drop, in your own words. I reply with the full list of rules as I've saved it, so you can see exactly what took; if I can't tell which rule you mean, I list them and ask rather than guess. Only the account owner can change them. Something for just one post is simpler: send it with that photo.

I learn some on my own. Ask for the same kind of change three times (shorter captions, no emoji, fewer hashtags, a more fun or more professional tone, more detail) and I add it to your rules and tell you. Drop it and I won't add it back. The end of setup reminds you that you can give me rules any time.

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Can you put my prices, my sale or "best in town" in a post?

Prices and sales, yes — tell me the numbers and I'll use them exactly. Facts about you like family-owned or twenty years in business, yes, once you've told me. What I won't do is invent a claim on your behalf: "best in town" has to be something you can stand behind, and I'd be the one making it up.

Tell me the offer and I'll write it: "$5 off all week", "buy one get one Saturday", "20% off winter stock until the 15th". I use the numbers and dates you give me and I don't round them, change them or make them sound bigger.

Facts about your business work the same way. Family-owned, third generation, open since 1998, award-winning, certified organic, licensed and insured — send it with the photo and I'll put it in that post. For something every post should say (or never say), make it a standing rule: text me "always mention free parking" or "never mention the patio", and I'll text back your rules exactly as saved.

What I won't write is a claim you haven't given me. I don't invent "best coffee in Vancouver", "the city's favourite", "unbeatable prices" or an award you didn't mention, because a comparison like that is a statement about other businesses as much as yours, and in Canada it has to be true and supportable. If you tell me you won Best of the City 2025, that's a fact and I'll say it. If you just want the post to sound confident, I can do that with your actual work instead.

News works the same way: a new beer on tap, a job going, a supplier you want credited, an award, a closure for the long weekend. Tell me what is happening and I'll write it — I only need the facts from you because I can't see your shop.

If you want another business mentioned, give me their handle and I'll write it into the caption. Whether it becomes a clickable tag is the platform's business rather than mine, and I can't tag people IN a photo.

If I ever drop something you asked me to include, tell me and I'll put it back — that is a bug, not a decision.

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Can you use more hashtags, fewer, or none at all?

Yes to all three. I use a few that fit the photo and your trade, never a wall of them. Tell me "more hashtags", "fewer hashtags" or "no hashtags" and I'll keep it that way. You can also give me ones you always want — your shop tag, your city, a campaign.

By default I add a small number of hashtags that match what's actually in the photo and the kind of business you run. A handful that fit beats thirty that don't: a wall of tags reads as spam to people and doesn't help you.

You're in charge of it. Say "more hashtags" or "fewer hashtags" or "no hashtags at all" and I'll do that. Want a particular tag on a post — your shop, your city, a campaign — send it with the photo and it goes in that one.

If a hashtag I chose is wrong for your trade, tell me which one and why — "we're not a bakery, we're a patisserie" — and I'll stop using it.

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If a post breaks a platform rule or upsets someone, who is responsible?

You are, because nothing goes out until you read it and say yes — and that's also why it's safe. I show you every word first and keep a record of what you approved. To take a post down, delete it on Instagram or Facebook; I can't remove one once it's live. If I got something wrong, tell me.

Nothing publishes without your approval, so the post that goes out is the one you read. Our Terms put it the same way: you are responsible for the content of posts you approve, including the rights to the photos. That is the trade for me never posting behind your back.

What I do to keep you out of trouble: I won't write a claim you haven't given me, I won't invent an award or a comparison, and I keep a record of every preview, every reply and every approval — so there is always an answer to "what exactly did I agree to".

Instagram and Facebook have their own rules and their own enforcement, and neither of us controls them. They can restrict a post or a page for reasons nobody can see, and I can't get a suspension lifted. If a post needs to come down, delete it yourself on Instagram or Facebook: tap the three dots on the post and choose Delete. I can't remove a post once it's live.

If a caption I wrote was wrong — a fact I got backwards, a claim you never made, a word you'd never use — text me and say so. Lucy is fixed by people who read that kind of message, and a caption that shouldn't have been written is worth more to us than a compliment.

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Your account

Can I use Lucy before I connect Facebook or Instagram?

Yes. Text me a photo and I write the post. Copy it and share it yourself. Before you connect I can write up to 10 posts, within 14 days of starting. Text CONNECT when you want me to post for you.

You can try Lucy with nothing connected. Text her a photo and she writes your post, one caption for Instagram and one for Facebook, each in a text of its own (Instagram first, then Facebook), so a long-press copies exactly that caption. Share them yourself, wherever you like. On WhatsApp the note under them has a Connect button; by text, reply CONNECT. If you reply YES with nothing connected, she tells you the post is yours and waits for your next photo. Before you connect she writes up to 10 posts, and you have 14 days from starting. When you want her to post for you, text CONNECT: your free month of 60 posts starts the day you connect.

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Does Lucy know my opening hours, or what my customers say about me?

If your business is on Google under the same website you gave me, yes — I pick up your hours, any other locations, and the themes customers keep raising. I never quote a review or name anyone.

Lucy looks your business up on Google, matched against the website you gave her at setup, so she can never pick up the wrong shop. From your listing she keeps your opening hours, your address, and any other locations on the same website. She also reads the public reviews once and writes down only the themes — what customers consistently appreciate, the words they reach for, the items they single out. She does not keep review text, she never quotes a review in a post, and she never stores or mentions who wrote one. Hours are re-checked every week, and as always nothing publishes until you approve the preview.

No Google listing, or one whose website doesn't match the one you gave Lucy? Then she simply goes without, and your posts are written from your website, your own posts and your notes.

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Can someone else at my business use Lucy too?

Yes. Text ADD and I'll send you a link with a QR code. Your colleague scans it, sends the text it fills in, and they're on your account.

Text ADD from the owner's phone. Lucy replies with a link to a page showing a QR code and a four-character code. Show it to your colleague: scanning it opens their Messages app with the join text ready to send, or they can type the code by hand. The invite works once and expires after 30 minutes. Once they are in, they can send photos and approve posts just like you. Only the owner can add or remove people, change the number on the account, or manage billing. A phone number belongs to one business account at a time: someone who does the posting for two businesses needs a separate number for the second one.

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How do I check my plan and how many posts I have left?

Reply STATUS. Lucy tells you your plan, how many posts you've used and have left, when they top up, what's connected, and anything you've switched off.

Text STATUS and Lucy reads it straight back: which plan you're on (or how long your free month has left), how many posts you've used out of your allowance and when it tops up, and which accounts are connected. She also tells you about anything you have switched off — if posting is paused, or reminders are off, it says so, because forgetting you paused is easy to do and confusing when photos stop turning into posts. These numbers come straight from your account rather than being worked out on the fly, so they are always the real ones.

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Can I get a copy of everything Lucy holds about me?

Yes — text EXPORT. I'll ask for your email, send a code to check it's yours, and then email you everything I hold, going back to your very first text. You can ask again after a week, and each copy is complete.

Text EXPORT (or just ask for your data). Lucy asks which email to send it to and emails a 6-digit code there — tap the button in that email or text the code back, which proves the address is yours. The export then arrives by email within a minute or two, with no human involved.

How far back: everything Lucy holds, from your very first text — your business details and profile, the phones on your account, your connected pages, every post with its captions, links and photos, every message between you, your consents and your plan periods. Nothing is left out, so every export is complete on its own, not just what's new since the last one; the email also says when your previous export was. You can ask once a week. Login access to Facebook and Instagram is never included — that's yours, not Lucy's to give. Only the account owner can ask. If what you want is for it all to be erased instead, reply DELETE ACCOUNT.

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How does Lucy learn to write like me?

Three ways: your website, your own past posts, and the changes you ask me for. I read your recent captions when you connect, look again until there are enough to learn from, and re-read them monthly.

Lucy builds a picture of your voice from three places.

Your website, which you give her during setup, tells her what the business is, who it serves and what you sell. She re-reads it monthly.
Your own past posts. Once you connect Instagram and Facebook she reads your recent captions to learn how you actually write: how long they run, whether you use emoji, whether you hashtag and which ones, the phrases you come back to, and what you tend to post about. If there are fewer than three to learn from, she looks again every week until there are; after that she re-reads them every month, because how people write drifts. Only your own accounts are read, using the permission you granted when you connected them, and only the summary is kept, not your posts.
The changes you ask for. If you ask for the same kind of change three times ("shorter", "no emoji", "fewer hashtags", "more fun"), Lucy makes it one of your standing rules for every post, tells you she has, and tells you how to see or change it.

Got your business name wrong at setup? Just text the right one ("our name is Luzy Maid") and Lucy uses it in every post from then on.

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Does Lucy look at my website?

Yes. It's the first of three short setup questions: your website, reminders, and your posts' language. I read your homepage and up to three of its own pages (menu, products, services, about, events), tell you what I understood so you can put me right, and read it again every month.

Setup is three questions: your website, whether you would like Lucy to text you when something needs your attention, and what language (or languages) your posts should be written in.

The website does the work. Lucy reads your homepage and up to three of the site's own pages that say most about the business (a menu, products, services, prices, about, events or hours page) and builds a short profile: the tone of your writing, a one-line summary of what you are and who you serve, what you sell or do, the facts a customer needs (hours, the area you serve, how to book or order, regular events), and your colours. Then she reads it back to you. Reply YES if it's right, or say what to change in your own words, as many times as you like: "it's spelled Forecast Coffee", "we moved to Squamish". The profile feeds every caption, and your colours are used for words Lucy puts on your photos and Reels.

From then on she reads your website again once a month, quietly, so a new menu, product or event finds its way into your posts. What you confirmed or corrected at the read-back stays as you left it.

Typed it wrong? Common slips are fixed for you ("forecastcoffee,com", ".con"). If the address doesn't open, Lucy asks once whether it's spelled right; if it still doesn't, she asks a few quick questions instead. New website later? Just text "our website is now forecastcoffee.ca" and she reads it.

No website is fine: reply SKIP and she asks three quick questions instead (your name, what kind of business or organization you are, how your posts should sound), then reads those back the same way.

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How do I connect Instagram and Facebook?

Text CONNECT and I'll send a secure link that works for 24 hours. Sign in with Facebook once and I get posting access only — never your password.

Text CONNECT. Lucy replies with a private link; open it, sign in with Facebook, and choose the page and Instagram account she may post to (if you manage more than one Page, she texts you a list to pick from). That gives her permission to publish and nothing more — she never sees your password and cannot read your messages. If a connection ever expires, she can text you a fresh link, if you said yes to reminders during setup.

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I manage more than one Page or Instagram account. Where does Lucy post?

If your Facebook login manages more than one Page, I text you a numbered list of your Facebook Pages and Instagram accounts before anything goes live — reply with the numbers, or ALL. Text CONNECT any time to change it.

Lucy posts every approved post to every Page and Instagram account connected to your business. So when you connect with a Facebook login that manages more than one Page — a second business, a community group — she does not take them all. She texts you one numbered list — your Facebook Pages first, then your Instagram accounts — and waits: reply "1 and 3", just one number, or ALL. Any mix works, so you can post to one Page on Facebook and a different account on Instagram, or to Instagram only. Nothing posts until you answer, and whatever you leave out is not connected at all.

To add or remove a Page later, text CONNECT and sign in again. Lucy lists your Pages with the ones she posts to marked "(now)", and your new answer replaces the old one. To stop posting to Facebook or Instagram entirely, use DISCONNECT instead.

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How do I remove someone from my account?

Text REMOVE followed by their number, e.g. REMOVE 604 555 0199. From then on that phone is a stranger to me.

From the owner's phone, text REMOVE and the number to take off. Their phone stops working with your account immediately; if they text Lucy again they are treated as someone new. A colleague can also take themselves off by replying STOP from their own phone — that removes only their number and leaves your business running.

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How do I change the phone number on my account?

Text CHANGE from your current number and I'll send a QR link. Scan it with the new phone, send the text it fills in, and the account moves over.

Text CHANGE from the phone that is on the account now. Lucy replies with a link to a QR code; open it and scan it with the new phone, which sends the move text for you (or type the code by hand). The account, your connected pages and your colleagues all carry over; the old number stops working for Lucy the moment it goes through, and it gets a text saying so. If a colleague already on the account should become the owner, they can send the move text from their phone. Billing does not move by itself — text BILLING from the new number if the card or email should change hands.

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I've lost the phone that was on my account. What do I do?

Email hello@lucy.media from the email address on your billing. A human verifies it's you and moves the account to your new number.

If you no longer have the old number, texting cannot help — every move starts from the phone that is on the account. Email hello@lucy.media from the address your subscription is billed to and say which number should own the account. A person checks it against your billing details (never against the old number) and moves the account. Nothing is sent to the new phone until it texts Lucy first.

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How do I unlink my Facebook or Instagram?

Reply DISCONNECT. If both are linked Lucy asks which one — reply DISCONNECT INSTAGRAM, DISCONNECT FACEBOOK or DISCONNECT ALL — then she texts a short code; reply with it to go ahead. Your plan keeps running and your posts stay up.

Text DISCONNECT. Lucy names what is currently linked and waits — nothing happens until you say which. If both your Facebook Page and Instagram are linked she asks which you meant: reply DISCONNECT INSTAGRAM or DISCONNECT FACEBOOK to unlink just that one and leave the other working, or DISCONNECT ALL for both. She then texts you a short code, and only that code, sent back from your phone, does it. Whichever you choose, she unlinks it and deletes the access you gave her, rather than just forgetting it. Posts that are already published stay exactly where they are, and your plan and your posts-per-month are untouched — this only stops Lucy being able to publish. Reply CONNECT whenever you want to link them again; it is a fresh sign-in with Facebook, because the old access is genuinely gone. Only the account owner can do this, so a colleague on the account cannot unlink the business's pages.

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How do I delete my account and my data?

Reply DELETE ACCOUNT, then DELETE ACCOUNT CONFIRM. Everything Lucy holds is erased after 30 days — reply KEEP any time before then and she calls it off, with any posts you had left still there.

Text DELETE ACCOUNT. Lucy explains exactly what goes and waits — nothing happens until you reply DELETE ACCOUNT CONFIRM. Then she unlinks your social accounts, stops posting, and schedules everything she holds for erasure: your business details, your photos, your post history and your phone number. That happens 30 days later, so if you change your mind you have a month — reply KEEP and I'll cancel it, with any posts you had left still there. You will need to reply CONNECT afterwards, because the access to your social accounts is deleted straight away when you ask to be erased and it does not come back. Posts that were already published stay on Facebook and Instagram; those are yours and Lucy cannot reach them once she is unlinked, so delete any you want removed before you start this. Only the account owner can delete the account. Note that plain DELETE means something different and much smaller: it bins the preview you are looking at, exactly like SCRAP.

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Can I stop Lucy posting for a while without cancelling?

Reply PAUSE. Lucy stops turning your photos into posts until you reply RESUME. Your plan, your posts and your connected accounts all stay as they are — and your billing carries on.

Text PAUSE when you want a quiet spell — a holiday, a renovation, a slow month. Lucy stops making posts from your photos. If you send her a picture while you're paused she leaves it alone and reminds you how to come back. Everything else stays exactly as it was: your plan, your posts-per-month, your connected accounts and anything already published. Reply RESUME and she picks up straight away.

Two things worth knowing. Pausing Lucy does not pause your billing — the subscription keeps running, so if you want to change what you pay, reply BILLING. And PAUSE is not the same as QUIET: QUIET switches off Lucy's own reminders while she keeps making posts, whereas PAUSE stops the posts and leaves the reminders alone. You can use both together.

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Who else can text Lucy about my business?

Reply WHO and Lucy lists every number on the account and who the owner is. ADD invites someone, REMOVE and the number takes them off.

Text WHO. Lucy lists every phone number that can text her about your business, marks which one is the owner, and points out which one is you. If it's just you, she says so. The owner is the number that can add or remove people, change the account's main number, unlink the social accounts, and delete the account — everyone else can send photos and approve posts. To bring someone in, reply ADD and Lucy sends you a link to pass them. To take someone off, reply REMOVE followed by their number.

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Sending photos

My photos aren't great — bad lighting, shot on an old phone. Does that matter?

Less than you'd think. A plain phone photo of real work beats a staged one. Daylight helps, a wipe of the lens helps more than any setting, and get close to the thing itself. If a photo really won't work I'll tell you why and ask for another rather than posting something that flatters nobody.

You do not need a good camera. Every phone made in the last ten years takes a photo that works on Instagram, and the shops that do best are the ones posting what the day actually looked like.

Three things help more than equipment. Shoot near a window or outside, because daylight beats any indoor bulb. Wipe the lens first — a fingerprint is the single commonest reason a photo comes out soft. And get closer than feels natural: one loaf, one bouquet, one finished haircut, not the whole room.

Dark, very blurry or badly out of focus, I'll say so and ask for another, because a bad photo does your work an injustice and it's your name on it. Send a few at once if you're not sure which is best and I'll tell you which one I'd use.

I don't retouch, filter or generate images — what you send is what gets posted. I can crop it to fit the square if it needs it.

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Can you post a photo with a customer, my staff or someone else's work in it?

Only if you have their say-so. I can't tell who is in a photo or whether they agreed to be posted — you approve it, so that part is yours. A customer sending you a photo isn't the same as agreeing to be on your page, and children need a parent's yes. Ask first and you're fine.

I write and publish what you approve. I can't recognise faces, I don't know who your staff are, and I have no way of knowing whether the person in the photo agreed to appear on your page. So the permission part has to be yours, and our Terms say so plainly: you are responsible for the content of posts you approve, including the rights to any photo you send me.

In practice it's simple. A customer who hands you a photo has given you the photo, not permission to publish them — ask. Staff should know they may appear; most are happy to, and some are not. A child needs a parent or guardian saying yes. Someone else's artwork, a designer's label, a photographer's shot of your shop: those belong to whoever made them, and a photographer usually keeps the copyright even when you paid for the session.

If the answer is no, send me the work instead of the person — the plate, the finished cut from behind, the bouquet, the repaired bike. Those posts do just as well and nobody has to be asked.

If something does go up that shouldn't have, text DELETE and the last post, or tell me which one, and I'll take it down from both platforms.

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